The Brief
Approached by the agent for Anchor Cheese, we were asked to provide a double decker bus, fully branded to the outside, for a 90 location 92-day tour of the UK.
The bus would be used to make cheese sandwiches which would be given away free to residents and workers in each of the location the bus visited
The Response
We suggested RSP04 one of our double decker promotional buses for the tour, which the client, after viewing a number of images of both the inside and out agreed
A few minor alterations were required on the bus, such as improved workspaces and a couple of fridges to keep teh butter cool
The Result
The bus spent 90 days on the road travelling to a different location every day, we assisted with the logistical support, highlighting the most cost-effective route that provided the maximum time at each location. We also swapped drivers on a regular basis due to the high levels of driving required with this non-stop tour.
Overall, the bus was a roaring success and over 1/2 million cheese sandwiches were made and given away from the bus
